Have you ever considered creating and running a consulting business? I have. It seems to me to be the ideal type of business because your customers can be hand picked, choosing to work with one or a few, or, if you scale it correctly, hundreds. Depending on the consulting model, you can be as busy or as independent as you want. Also, your product is a service, your knowledge, expertise and intellectual output.
If you have an interest in helping local businesses with their social outreach, then you might want to consider offering a consulting service to help business owners navigate the mysterious world of online marketing. There are so many services to offer small business owners in this area that the challenge is to narrow your offering down to something that is both manageable and doable.
This is where Luther Landro might be able to help. His “Effortless Consulting Formula” is a informational product that focuses on helping business owners claim and manage their online social reputation with their business Yelp page. Though his formula is really not effortless per se, it is manageable and doable as well as scalable.
What is the “Effortless Consulting Formula”?
In this case, Luther Landro offers a complete campaign to get your new consulting business of Social Reputation Management, through Yelp.com off to the races. However, the information is really not that complete unless you also purchase the templates contained in the $47 up-sell. Briefly, the informational video and documentation walk through gives step-by-step instructions how to set up a sales page complete with pre-made videos and buying option through PayPal.
The steps further include how to prospect potential businesses who have not yet claimed their Yelp Business Page, and possibly might not even be aware that they even have reviews, some possibly negative. He recommends sending out cold emails to prospects with a link to the sales page that pre-sells them on the fact that they could be losing customers because of their lack of focus on their online business reputation.
If they buy your service, offered on a recurring monthly basis, you can claim and optimize their page and then manage new reviews by immediately sending an alert to the business owner for his response. These services can be outsourced so that your direct input is minimal. He supplies helpful outsourcing recommendations so that you can then focus on automating and scaling your efforts. This approach can achieve some measure of autonomy and effortlessness for your consultation business.
What are the Pros & Cons?
The information is fairly concise and straight forward and Luther does a good job of explaining and demonstrating the technical ins and outs, simplifying the setup process. Everything can be done in a few hours, if all goes smoothly. What takes the most time is prospecting and managing the email campaign. He has a few suggestions how best to do this and supplies helpful resources to get this done.
Although I personally like this type of business model, it remains to be seen if the market for potential Yelp prospects is large enough. Yelp seems to matter to some businesses but not all, and some business owners probably couldn’t care less, though they probably should. That said, the market to help small businesses with their online management is massive. Landro suggests that once you are supplying your consultation services you can offer any number of other solutions for a profitable fee.
I quite like this approach to gaining customers. I would rather only have to deal with business owners who are ready to act and demonstrate that by buying this initial offering. After that, it becomes a matter of setting up your business and running it successfully. And selling your new customers other helpful services and products.
I’ve created a short video outline and review:
If this has been helpful or inspired you to look further into creating a business, or even a consulting service, please let me know. If you need help with the technical parts of the service, I can think of no better resource than Wealthy Affiliate and a truly exceptional keyword tool called Jaaxy to help with gaining the expertise needed for this type of business.
If you have any other comments or need help, please let me know.