Part of a mini series on how to get traffic to your website, naturally from search engines. This article is specifically about getting search traffic to your website’s content, as opposed to other web properties such as external, or “off page” articles & video.
Lets talk a bit about traffic. Specifically, natural search engine traffic and how to get it. There are a lot of promises made by various software products and a never ending parade of internet marketers who promise some sort of fast track type ‘tricks’ to get more traffic. More traffic, potentially, equals more profits. Traffic is a hot commodity for sure, but I think it is really important to understand precisely what type of content search engines, like Google, want and reward. Getting on the first page of Google is important, obviously, but just how important is the actual ranking on page 1?
Why Be #1 (0r #2 or #3) in Google Search?
What does getting the content within your website in the search results on the 1st page of a Google Search for specific term for your website? Quite a lot really. It’s not only important, its vital to any measure of getting any traffic that is significant. It all comes down to positioning. According to recent studies, over 90% of ALL traffic. Usability studies, further suggest that search users have developed a habit of quickly scanning search engine derived results and only “looking” at a very specific region, mostly bypassing the top 3 ads and side banner ads and all other lower results.
Being in the top 3 positions means that the content within your website could be grabbing the lions share of all of the traffic for that search term. Take a look at these stats for traffic positions on the first page:
Position #1: 32.5%
Position #2: 17.5%
Position #3: 11%
The first 3 positions get over 60% of all traffic. The balance of positions on the first page receive much, much less. The positions occupied on the 2nd page and beyond receive only the smallest fragment of traffic all below 1%. Here is the breakdown:
The results are pretty clear. Get to position 1, 2 or 3, or forget it. But things are not that bleak as there are still lots of opportunity to get high ranking if you know what you are doing.
The 3 Things You Need To Know About Getting Google Traffic
- You need to know how to get ranked #1 in Google. This means that you need to know a bit about Search Engine Optimization (SEO). Because Google is always improving its search algorithm the exact procedure to getting high rankings is always a moving target and you need the best knowledge base. Any content that Google indexes in search is measured, rated and positioned according to its quality and to very specific but vaguely understood principals. It is very important to keep up to date with the algorithm updates, like recent Google Panda & Penguin.
- You Need to Know How To Create Engaging Content. Besides the need for quality in content, Google and the other search engines are very critical of the content’s social standing and interaction. In fact, the main reason Google ranks some content comes down to one consideration: User Experience. Google makes over 500 algorithm updates a year, all in attempts to get the most relevant user experience possible. How do visitors react to the content on a page? Is it so highly relevant and engaging that people are discussing and commenting? Or is it spammy and shamelessly promotional?
- You Need To Know How To Find Traffic. This is perhaps the least understood point because the competition for the best content is fierce. Let’s face it: Nearly every piece of content on the net is created with the intent of helping the visitor to become informed and inspired to take some sort of action. A click on a link of a relevant ad, a link to another information piece or to actually buy something. Finding new ways to present your content means finding other ways of finding traffic. Finding low competition topics or “keywords”, but that also has significant amounts of traffic is the golden calf of marketing with intent. If you don’t use a good Keyword Research Search Tool, your content might languish in one of Google’s back pages forever.
Anybody who has taken the time to investigate the world of SEO is bound to know a little something or at least has wondered about how to get traffic. It’s not magic or arbitrary. But alas, so many web marketing wanna-bees get caught up in so called “black hat” using old tactics of getting “backlinks” and poor content creation techniques such as article spinning or PLR. If you truly understand how to provide an outstanding user experience or engagement through epic content then you will be rewarded with plenty of traffic and in the top positions.
How I do it
One example of what I am talking about is contained within this article itself. This article is specifically written around the concept and keyword “get traffic your website.” Its a bit non-sensical, but that is how we tend to search, using random words or phrases rather than sentences that are grammatically correct. At the time I wrote this piece, that specific keyword was receiving quite a lot of traffic. It was also not a very competed for phrase.
If I write some well crafted content, the test will be to see how and where it will eventually show up in the search engines. The hope is that it makes it to page 1, and even more than that, in the first positions 1, 2, or 3. Here is a snap shot of the search results before I published this very page.
I am prepared to acknowledge that there are some heavy hitters listed here on page 1, so we might not be able to rank within the top 3.
The goal of writing this piece was to point out what I consider important considerations for getting traffic by understanding what Google wants and needs to see in order for it to be deemed worthy of promotion.
Additionally, one of my points is to show the visitors that do come to my site – specifically you – how I go about doing keyword research and where I get my information. Internet marketing takes some dedicated work; It’s just not that effective when content is posted in a haphazard way.
A frequent publishing schedule is ALSO an extremely important part of ranking metrics. Publishing frequently produces fresh content by the very fact that every time new content gets published, the bots crawl the site and over a period of time they get to assume that new content is coming and crawl more frequently. Of course, the best way is to “tell” the search bots that there is new content by “pinging” them and expedite the whole process.
I am not interested in using any tricks or “black hat” techniques to get my content ranked. I am only interested in providing quality content that others find useful and that Google rewards because of its relevance to the topic. Other than some research with a keyword tool that allows me to find some under competed for keywords, nothing else was used (I’ve reviewed the keyword tool here). My main goal is to show how to get rankings naturally. If the content is worthy, Google will reward it with traffic.
[I intend to revisit and update this page in the future after sufficient time has lapsed and results are generated.]
After about a week, when the term “get traffic your website” is searched, we find that search places this in 4th position. There are over 3000 searches per month for this term. Our keyword tool says that there are no competitors for this keyword. If you actually scroll through the results, there are just over 70 actual results.
In natural search (without quotation marks), we still have a long way to go.
Stay tuned for an update….
If you have any comments or questions, please add a comment.