Site Build It, or SBI! for short (or sitesell.com) claims to be “the only all-in-1 package of process, software, guidance, and help that enables anyone to create Web sites that build profitable businesses at unmatched rates of success.” Founded by Ken Evoy, SBI claims to offer a lot of stuff, so it would be worth looking at closer and see how it measures up. After all, if you can build a site that gets traffic and makes you more money than the cost of admission, it would be well worth it.
What exactly is SBI?
SBI is a system, a series of proprietary software tools and support program that lets novices, new to the online world of marketing, create an online presence that builds traffic in a hope to convert that traffic to customers. For a monthly fee of about $30./month, SBI uses a combination of tutorial videos and written material to carefully lay out the foundations of building a site that is both friendly and pleasing to both human and robotic visitors (Google). You even get a choice of which gender you would like to hear the training tutorials in. The site built it software system lets you create content in a controlled way and lets you know when your content does or does not adhere to best practices and readability. The prevailing wisdom is that if you construct your content and build it out, arranging it in such a way that satisfies both the bots and visitors in a pleasing manner, the traffic metrics will increasing along the way.
What’s included in SBI?
I should point out that private coaching is available, but at a fee. It is not included.
Does the SBI system work?
If you look over the SBI sales pages and quick reading of a few of the comments, you will quickly see that there is a wide range of opinion about its actual effectiveness. One quick item of note is that up until recently, the SBI system was an internal site builder that created the site from scratch, and now can be built with WordPress. That’s good, because the original builder was incredibly clunky and ugly, something the owner Ken Evoy readily admits (There are those that think even WordPress itself is clunky, but they are in the minority due in part because they are quite inexpensive; Most would agree, I think, that they are quite visually pleasing).
Back in 2004 or so, I took SBI out for a test drive…for a few years. I was a complete newbie, so it was all a bit of steep learning curve. Fortunately, the training videos were very much dumbed down in a hope that they could be followed by anyone, even me. I took my time and built my site, hoping for the traffic avalanche. It didn’t come soon enough, and I gave up, in part because the site was such an ugly site. It was nothing, compared to a free WP theme. Perhaps I should have given it more of a chance, but after a few years, it was clear to me that the site a dog.
Would I recommend SBI?
Despite its faults, I would recommend SBI for the complete novice. There have been some improvements, including the addition of WordPress capabilities, making it more relevant. Could it be better? Sure. For one thing it lacks to community offered by systems such as Wealthy Affiliate. The ability to create and manage multiple site would also help. But the real issue here is if SBI achieves the results that are needed if one is to be successful. That is debatable at best. or at least it was for me.
One tell tale sign that SBI is not quite the cats meow is the Google trend for traffic to its main site:
The downward trend for individual searches for “sitesell” could be an indicator that the program is losing its ability to be relevant.
If you have any comments or thoughts, please let me know.