The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future Chris Guillebeau
I enjoyed this book quite a lot. It is a straightforward distillation of several hundred successful small business start ups and how they came to be so. Chris postulates that really successful business start ups all have very similar traits.
It was definitely useful to get the juices flowing and put everything into perspective. It wasn’t the usual rah-rah I was expecting, as with other books in this category. Instead, it focused on identifying potential low cost business ideas that you can use to come up with other creative ideas and “how to’s” if you are passionate about something.
Chris also outlined plenty of ways to market your new venture and ways of promoting features that resonate with the emotions that connect with customers. Selling emotional benefits, not just the features.
For anyone searching how to come up with a different ideas, The $100 Startup is a great place to start. For instance Chris recommends that you think about your various ideas and put them in a “decision matrix” analysing and rating each according to appeal, degree of difficulty and potential. If the one you want to try first is too difficult, perhaps start with an easier one and learn from it.
What was really refreshing was Chris’s over-riding qualifier of spending not more than a measly $100 for startup capital for each business he profiled. You don’t have to spend a lot to make your dreams into a reality. Of course there are always other costs, but the point is that you don’t really have to drop a fortune on a new business if it is well planned and selected properly. That’s good news for a lot of folks.
I think the challenge most of us face is not following our dreams and passions. If this book pokes and prods you more in that direction it has served its purpose.